Studium Akademie pro začínající podnikatelky je založeno na programu DreamBuilder, vyvinutém prestižní Thunderbird School of Global Management Arizonské státní univerzity. Úspěšné absolventky programu získají certifikát prestižní americké instituce.
DreamBuilder obsahuje 13 online lekcí v angličtině během kterých si účastnice akademie formulují důležité aspekty svého podnikání a vytvoří si pro svůj projekt business plán. Seznamte se...
Seznam lekcí programu DreamBuilder
(původní text v anglickém jazyce)
Course 1
Start your Dream
In this course we will talk about your dream of starting or growing a business. You will learn about some of the challenges that entrepreneurs face, but you will also learn about some of the rewards that entrepreneurship brings. You will also learn how your decision to become an entrepreneur will impact you, your family, and your community. At the end of this course, you will be introduced to the business plan tool that is built into this program, and you will start working on your business plan.
Course 2
Exploring Your Dream
In this course, you will explore your dream in greater detail. You will learn about the importance of sharing your idea for a business with other people in order to get their feedback. You will also learn about customers and competitors, and you will start to do some market research.
Course 3
Planning your Dream
In this course, you will learn about business plans and the importance of planning your dream. You will learn about the different components of a business plan, and some of the different purposes a business plan can serve. You will also learn how to effectively use the business plan creation tool that is built into the DreamBuilder program.
Course 4
Making your Dream
In this course, you will learn about the practical steps involved in creating and running a business. You will identify your business type and think about the steps required to make your product or provide your service.
Course 5
Marketing Your Dream
In this course, you will learn about marketing. Marketing is all about communicating the value of your product or service to potential customers/stakeholders. You will learn how to identify your target market. You will also learn about the importance of positioning and branding. You will enter a lot of information into your business plan as you start to develop a marketing strategy.
Course 6
Pricing Your Dream
In this course, you will learn about pricing. You will learn the importance of identifying how much your customer is willing to pay and how much value they are getting from your products or services. You will learn the difference between direct and indirect costs and what to do if your costs are too high.
Course 7
Selling Your Dream
In this course, you will learn about selling products and services, as well as the importance of selling the idea of your business. You will also learn why people would want to buy from you and how to make sales projections.
Course 8
Managing Your Dream
In this course, you will learn about business management. This includes the hiring, training, and efficient management of employees as well as the proper management of money. You will learn how to balance your personal time and the time you dedicate to your business while still finding time to plan for the future success of your business.
Course 9
Profiting from your Dream
In this course, you will learn how to keep track of the money coming in and going out of your business and how to organize your finances into a Profit and Loss Statement. The course also addresses reasons why your business may not be making a profit and what you can do to correct this. Finally, the course explores options for spending / saving your money if your business is profitable.
Course 10
Keeping Track of your Dream
In this course, you will learn about why it is important to have a system for tracking the money that goes in and out of your business. You will learn about bookkeeping, and you will be introduced to a number of different accounting terms and processes. You will also learn why it’s important to be able to make accurate projections.
Course 11
Funding your Dream
In this course, you will learn about how to fund your business and the various sources of funding available. The course will help you think about how much money you really need and when you really need it. You will learn how your business plan, contracts, and agreements can all help you to secure funding for your dream.
Course 12
Formalizing your Dream
In this course, you will learn about the importance of contracts and agreements. You will learn about the importance of choosing an appropriate legal structure for your business. You will also learn why it is important to make sure you are complaint with regulations, and have taken proper measures to deal with risk.
Course 13
Turning your Dreams into Reality
This is the last course of the DreamBuilder program! In this course, we’ll talk about how you can create an Action Plan to guide yourself in your business. We’ll work on setting good goals with timelines you can stick to and we’ll identify the potential challenges you may have that could keep you from reaching these goals. We’ll talk about the people and resources you have around you that could help you overcome any challenges you are faced with.
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